Day 5: Bringing it all together…
Yesterday we looked at culture.
Today we’ll finish with a focus on bringing together perspective, mission, branding, and culture.
We’re going to see how all the elements work together to enable you to build a successful private therapy practice or coaching business.
You’ve set aside the time to participate in this 5-day challenge because you recognize a need for a fresh perspective on where you’ve been and where you want to go with your practice. A fresh perspective will re-energize your private practice for success.
Your original vision may not have changed at all, or it may have evolved as your business focus sharpened and the business grew.
Each step of the way, a clear mission statement keeps you on track for where you’ll be in five years, ten years, or even longer.
With a clearly defined mission, a purpose is evident to you in all that you’re undertaking daily. You understand what to provide for clients and how you can impact (do to contribute good) to the community.
The uniqueness of your practice sets you apart and helps clients to choose your service over clinicians in your community. That’s your brand. It makes you distinct from competitors.
The client experience in your office culture will help with success too!
By now you’ve clearly defined both a mission statement and a brand statement. How will these two be communicated to clients?
How can these be strategically reviewed on a regular basis?
Ensure that the mission statement is added to social media and to your website.
Schedule a bi-yearly review of your mission, successes, and lessons learned. This can help you adjust your mission/niche, brand, and culture.
Look forward with anticipation to building your dream practice.
Congratulations on completing the 5-day Business Makeover challenge!
It’s my hope that you’ll experience a rewarding phase of new insights and even greater success!