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Steps to Building Your Dream Practice

Updated: Feb 15, 2022

In 2014, I established my own private therapy practice. By 2018, I had two office locations and 14 clinicians working within my practice. Today in 2022, I now have two brick/mortar group practice office locations with 21 clinicians, I am licensed in 5 states, and I established a non-profit community mental health center.

Often colleagues ask me how I built a successful multi-million dollar practice. There are several guiding principles that helped me develop a successful private practice plan.

I previously covered these in a 5-day action plan published on my blog in April 2021. Here is a quick summary of those steps.

Day 1: The Need For Perspective

  • Why do you want to start your practice in the first place? What is/was your original vision?

  • Where do you want to be in 1 year? In 5 years? 10 years?

  • Will you get there if you keep doing things the way you are now?

  • If you could snap your fingers and change some aspect of your practice instantly, what would it be?

Day 2: Defining Your Mission

  • What do you want to achieve? Include community and beyond if applicable.

  • Put your mission statement into one or two concise sentences.

  • Is your mission big enough, but realistic enough to be achievable?

  • Will your mission take you to where you want to be in a year? What about five years? Ten years?

Day 3: Defining Your Brand (Niche)

  • What exactly makes you different from other clinicians in your community?

  • Why would someone choose you over another clinician?

  • Sum up your brand in a single sentence. What is your niche?

  • Does your brand fit with your mission? Your mission statement is really for guiding your internal practice and branding focuses on what clients want or need.

Day 4: Defining Your Culture

  • What is the current culture of your practice?

    • Peaceful/ relaxed Joyful/hopeful

    • Energetic/energizing

    • Warm/friendly

    • Direct/directive

    • Dynamic/driven

  • What are the current culture’s strengths? What are its weaknesses?

  • Is your current culture supporting your highest values or making it more difficult to achieve them?

  • What are some manageable steps you can take to create a healthy practice culture that propels you toward your mission and helps you to stay true to your brand?

  • Who can help you to implement these steps?

Day 5: Bringing it all together…

  • Determine how your mission statement and a brand statement will be communicated to clients?

  • How can these be strategically reviewed on a regular basis?

  • Ensure that the mission statement is added to social media and to your website.

  • Schedule a bi-yearly review of your mission, successes, and lessons learned. This can help you adjust your mission/niche, brand, and culture.

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