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5 Days To Building The Practice Of Your Dreams - Day 4

Updated: Feb 15, 2022

Day 4: Defining Your Culture

Welcome to day 4 of the 5 Day Business Makeover Challenge.

Yesterday we saw how a strong brand defines who your customers will be and what you are giving them.

Today we examine the culture of your business.


Every business has a culture, and no two are alike. Even the smallest business has one.

The question is whether your business culture is one you’ve intentionally created or one that has simply evolved on its own. Don’t let today go by without examining the robustness of your business culture.

You may remember that on Day 1 we said: “Your values are on display in your mission.” Those values undergird the culture too and are what you desire to experience day-to-day.

It’s essential for you to recognize the unique place within your practice and prepare you for one day adding employees.

If you’re going to achieve your mission along with remaining true to your brand, you need to maintain a culture that causes clients to trust you and want to work with you.


What is the current culture of your practice?

● Peaceful/ relaxed

● Joyful/hopeful

● Energetic/energizing

● Warm/friendly

● Direct/directive

● Dynamic/driven

What are the current culture’s strengths? What are its weaknesses? I

Is your current culture supporting your highest values or making it more difficult to achieve them?

What are some manageable steps you can take to create a healthy practice culture that propels you toward your mission and helps you to stay true to your brand?

Who can help you to implement these steps?

That’s it for today!

Tomorrow we’ll finish up with a strategy that helps bring together all we’ve been discussing.

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